Zach Choi was born on August 27, 1986, and is a Korean-American YouTuber based in Los Angeles, California. He was adopted and raised in Maryland by a Korean mother and an American father. Despite his massive fame, Zach has always kept his personal and family life private, maintaining an air of mystery that adds to his silent charm.
Zach launched his YouTube channel, Zach Choi ASMR, in August 2018 with his first video titled “ASMR Eating Duck Fat French Fries (NO TALKING).” From the very beginning, he introduced a unique concept — letting the soothing sounds of food preparation and eating do all the talking. His style of no-talking ASMR mukbang quickly captivated audiences around the world.
Zach’s innovative blend of ASMR and mukbang content earned him over 33 million YouTube subscribers. One of his most viral videos, “MOST POPULAR FOOD FOR ASMR,” featuring KFC, onion rings, corn dogs, and chicken nuggets, has amassed over 5 million views. On TikTok, he boasts more than 28 million followers, and one of his cooking clips surpassed 100 million views in May 2023.
Zach frequently collaborates with other ASMR and mukbang creators, bringing diverse experiences to his silent videos. His “ASMR with Friends” series features creators like Soy Nguyen, while he has also appeared with Stephanie Soo, Nikocado Avocado, and Trisha Paytas. Each collaboration showcases different foods, textures, and soundscapes, expanding his creative universe.
Unlike most content creators, Zach never speaks in his videos — and that’s exactly what makes him special. The soft crunches, slurps, and sizzling sounds in his videos offer viewers a calming and sensory escape from everyday stress. His minimalist, wordless style transforms simple eating into a soothing art form that millions turn to for relaxation and sleep.
Zach Choi commands a massive presence across platforms. His YouTube channel has over 33 million subscribers, while his TikTok following exceeds 28 million. His videos consistently attract millions of views, making him one of the most recognized faces in the ASMR and mukbang community.
| Year | Milestone | Details |
|---|---|---|
| 2018 | YouTube Debut | Uploaded “ASMR Eating Duck Fat French Fries (NO TALKING)” |
| 2020 | 10M Subscribers | Became one of the most popular ASMR YouTubers |
| 2023 | Viral TikTok Success | Cooking video crossed 100M views |
| Present | Global Recognition | Over 33M YouTube subscribers and 28M TikTok followers |
Today, Zach Choi continues to be a silent star who has revolutionized ASMR entertainment. His calm, wordless videos have become a universal language of comfort — proving that sometimes, silence speaks the loudest.